Project
PhD: Accessing the Effectiveness of Forest Certification as a Means to Achieve Sustainable Forest Management in Canada
Themes
Forest certification, sustainable forest management, effective evaluation
Interests
Although forest certification has gained phenomenal growth since its adoption during the 1990’s, its development in developing countries is still unclear. Why does forest certification in China cannot get started as it has been recognized worldwide? What hindrance prevents China to adopt forest certification? Is forest certification adaptable to Chinese social and economical situations? Or does China need its unique forest certification scheme advanced and designed by itself? Currently, I am participating in a study about the effectiveness evaluation of forest certification in Canada. In this research we will investigate the perspectives of various stakeholders and examine the amount of changes induced by forest certification. I hope I can extend this study to China to access the effectiveness of current forest certification scheme and different perspectives from various stakeholders. And then conduct a comparative study between Canada and China.
My research interests also target in the area of green marketing in the wood industry. As a voluntary market-based tool, the viability of forest certification is determined by the acceptance of market. Consequently, conducting research on the market place is of great influence.
Research Experience
September 2007 – current UBC Faculty of Forestry, Research Assistant: Accessing the Effectiveness of Forest Certification as a Means to Achieve Sustainable Forest Management in Canada
Academic Qualifications
PhD, Forestry, University of British Columbia, Canada
MSc, Wood Science and Technology, Nanjing Forest University, China
BM, Marketing, Jiangsu University, China